TwentyCi are excited to announce that we have recently launched our new Mind the Gap campaign: a free homemover revenue gap analysis for businesses to identify whether their marketing is maximising the potential that the massive uplift in homemovers is delivering.
The Value of Homemovers for Retailers: An Exceptional Year
Homemovers are one of the most valuable audiences to retailers. Every year, new homebuyers and renters spend several billion pounds on categories ranging through beds, sofas, kitchens, bathrooms, cars and soft furnishings.
Since May 2020, there have been over 1.2 million house moves in the UK. This is an incredible 50% uplift on the average of the last 5 years. With demand in the property market looking set to continue, this is a large and lucrative audience for your business to target.
Is Your Brand Missing Out? Find Out for Free With Our Gap Analysis
TwentyCi are providing free analysis and insight to identify whether your marketing is maximising the potential that the massive uplift in homemovers is delivering. We are market leaders when it comes to homemovers and property insights, and our homemover revenue gap analysis draws on our expertise. By combining our expansive homemover data with transactional data, we can offer valuable insight into your current performance and shortfalls when it comes to homemovers.
We’ll work with you to understand three key elements:
- Your homemover engagement – how many homemovers buy your products
- Your homemover timing – when do homemovers buy your products
- Your homemover potential – are you missing out on key revenue
Former Marketing Director, National Furniture Retailer
“During my time as Marketing Director, we worked very closely with TwentyCi to identify the importance of homemovers to the business. We found that they represented almost 25% of customers and 35% of revenue, as they tend to spend more per transaction. With direct targeting, we were able to talk to the whole audience whereas our ATL campaigns could not.”