The third and final edition of our three-part series of articles appearing in Retail Voice, Retail Week’s digital platform, has been launched today. Each edition is focusing on challenges that brands are currently facing in today’s rapidly-changing environment, and how best to overcome and thrive from them.
In today’s article we put forward the recommendation that retail must focus on the customer to survive Brexit mayhem
All retailers will tell you they focus on their customer, but they are not always as good at it as they think. With Brexit negotiations disrupting the economy, business investment and consumer confidence, renewing that focus has never been more crucial. With commentary from Dr Stephen Barber, political economist and author, we explore what businesses should be doing in order to survive this uncertainty. Standing still isn’t a strategy – to prosper, businesses must innovate and fully understand customer life stages such as home moving.
Liked this edition? Catch up on our other articles, "The retail test: Are you checking for customer blind-spots?" and Deal or no deal? How will Brexit affect customers of big-ticket item retailers?