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TwentyCi Blog

Webinar Recording: Reaching UK Homemovers with Programmatic

Posted by Rhiana Duckett December 15, 2020

Webinar Reaching UK Homemovers with TwentyCi & Zipline DMP.png

Watch our recent webinar, 'Reaching UK Homemovers', and discover how to leverage the lucrative Homemover audience to grow your digital campaigns. In partnership with KBM Group’s Zipline DMP – a data management platform helping marketers to manage data and build custom audiences – Paul Hickey, our Director of Digital Solutions, presents TwentyCi data and insights. 

With a purchasing power of £12 billion annually, Homemovers are one of the most powerful consumer groups in the UK market today.


TwentyCi data solutions and contextually targeted marketing programmes enable brands and agencies to connect and engage with these consumers as they move through the Homemover cycle, at moments of likely purchases along the journey.

This webinar covers:

  • All Things TwentyCi – a complete overview of TwentyCi’s data solutions and how to apply to maximise your next marketing programme
  • Data DNA – a deep dive into TwentyCi’s data segmentation capabilities and the correlation between the Homemover journey and the purchase propensity of consumer goods 
  • Case Studies – compelling real-life examples of Homemover marketing in practice, including how a leading furniture retailer successfully utilised TwentyCi data in a recent campaign

For more information about our data or marketing services, call 01908 829300 or email enquiries@twentyci.co.uk.