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Did you know that new car purchases increase immediately after a home move?

Posted by Josie Watson December 16, 2020

New-car-sales-blog

Did you know that 25% of all people moving home go on to buy a new car in the month immediately post move?

Today, the Society of Motor Manufacturers and Traders, have announced a decline of -7.3% for new car sales in the first month of 2020.

This follows new car sales falling for a third consecutive year in 2019, with the market declining 2.4% to a seven-year low.

Perhaps this year will bring better news, or just maybe you’ll welcome a new approach to overcome these challenges and drive car sales forward in 2020. 

 

So what can brands, dealerships and agencies who represent these automotive brands do to boost car sales in 2020?

1. Identify high value homemover audiences

There is a direct correlation between people in the process of a home move and the act of buying a new car.


2. Know when this audience is ready to buy

1 in 4 UK homemovers purchase a new car in the month immediately post-move.


3. Reach these customers through their preferred media channel

We have the data and the marketing capabilities to deliver a programme for you.

 

Based on the number of people that move home each year these consumers represent a potential £8 billion to the UK car market.

Our data and insight verifies this.

 

Would you like to find out more?

Contact Des Wilkinson, Business Development Director, to discuss your bespoke programme.

 


Find out more about how TwentyCi data and intelligence helps businesses to reach homemovers.

TwentyCi | enquiries@twentyci.co.uk | 01908 829300