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Looking forward to 12th April

The delightful news came on Monday from Boris Johnson that England will allow non-essential retail to open from 12th April. Scotland is expected to be late April and Wales is expected to be 12th April the same date as England.

We could almost hear the sound of relief from retailers who were forced to close their doors in 2020, these businesses desperate to start allowing consumers back through their doors and for the tills to be ringing.

April 07, 2021

Looking forward to 12th April

The delightful news came on Monday from Boris Johnson that England will allow non-essential retail to open from 12th April. Scotland is expected to be late April and Wales is expected to be 12th...

March 11, 2021

Planning for the other side - Those who are due to move home during April

There are currently 120,000 homeowners expecting to move in April once their sale completes. Moving into a new home drives an explosion of expenditure across a wide range of sectors and...

March 11, 2021

Planning for the other side - Those who are due to move in May – July

As we look forward to a little later in the year, with the extension of the stamp duty holiday we expect there to be 350,000 homeowners moving home from May to July this year.

March 01, 2021

Planning for the other side - Reaching high value consumers

We can help to deliver high value customers that are “in market” and ready to buy from your brand now. Customers that can be reached via email, direct mail, social, display advertising, mobile &...

March 01, 2021

Planning for the other side - Those who moved home during lockdown 3.0

For many of our clients, engaging with homemovers is a cornerstone of their marketing strategy given the high volume & value of transactions that a home move drives. With stores closed and the...

February 26, 2021

Planning for the other side of lockdown 3.0

The impact of Covid-19 has meant that for most marketers their usual marketing activities are not relevant to the current economic climate, or to the needs of their customers, and have rightly...

February 11, 2021

The coffee stop catch-up

If you are pressed for time, this week’s blog post has a roundup of statistics we think are interesting in the retail space.

February 03, 2021

Boosting bed sales: Delivering an ROI of £16:1 for a leading bed retailer

Research shows that people moving home are three times more likely to buy a new bed, while they also spend up to 50% more on homeware. So when one of the UK’s leading bed retailers challenged us...

January 26, 2021

The massive increase in homemovers - up 20% year on year

Despite what has been an incredibly difficult trading year for many sectors and categories, the volume of people moving home is actually up 20% year on year. TwentyCi’s unique data sets based on...