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Looking forward to 12th April

The delightful news came on Monday from Boris Johnson that England will allow non-essential retail to open from 12th April. Scotland is expected to be late April and Wales is expected to be 12th April the same date as England.

We could almost hear the sound of relief from retailers who were forced to close their doors in 2020, these businesses desperate to start allowing consumers back through their doors and for the tills to be ringing.

December 16, 2020

The pandemic winners & losers to date in marketing, ecommerce & advertising

The pandemic is having a seismic impact on how we live our lives in almost every dimension from dining to socialising to our holiday plans through how & where we work. One thing is increasingly...

December 16, 2020

Withstanding a footfall crisis

Given everything we are hearing in the news, the confidence of customers is at an all-time low and when uncertainty dents consumer activity and footfall declines, it is essential to take decisive...

December 16, 2020

Who are the most valuable consumers in the UK?

Lottery winners, hedge fund managers, entertainers?

December 16, 2020

Stamp duty holiday – a retailers bonanza

The announcement of a Stamp Duty holiday in England & Northern Ireland on properties up to £500,000 until the end of March 2021 will deliver a significant boost to the retail sector.

December 16, 2020

Why more homeowners are eyeing the countryside

The current upheaval the world is facing today has not only caused lasting impacts on the way people work, but also how they live and their future choices of where they want to reside. In this...

December 16, 2020

Alternatives to PPC for marketing in a post lockdown world

Lockdown has delivered an uplift for online retailers that no channel promotion could ever provide. Every sector and category has seen all of their Black Friday and Christmas Day peaks arrive...

December 16, 2020

The 3 significant opportunities for retail marketers to generate immediate results

Retailers are now beginning to find their feet with adapted store safety procedures whilst customers are starting to become used to the different protocols. In spite of the introduction of safety...

December 16, 2020

The importance of furniture retailers prioritising their marketing right now

 

December 16, 2020

Overcoming the footfall crisis in retail

A recent survey by Dynata* found that only 10% of people planned to visit a non-essential retailer when they re-opened. A third said that they intended to go, but not straight away while another...