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Planning for the other side of lockdown 3.0

How should your marketing strategy unfold post lockdown & is there a “silver bullet” to drive immediate revenue?

December 16, 2020

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their...

December 16, 2020

Planning for Q1 and the rush to complete

With less than five weeks until Christmas, marketing plans for this time of year have undoubtedly gone through several iterations as the impact of lockdown #2 & any possible extension are...

December 16, 2020

Staying close to your customers

It is more important than ever to stay close to your customers given the global pandemic and the challenge this is presenting brands in lost opportunities and lost sales. We all know that it is...

December 16, 2020

Can homemovers save Christmas for retailers?

As we absorb the details and plan for the new lockdown in England, we are naturally pleased to see that the property market remains open, unlike during our first lockdown. In other regions of the...

December 16, 2020

Top tips for success on Black Friday & Cyber Monday

Black Friday & Cyber Monday have now become significant trading days for retailers with a startling disparity between the winners and losers. In 2019 UK retailers saw a 0.9% decline in sales vs...

December 16, 2020

Three reasons to be cheerful

Having been robbed of the April and May Bank Holidays due to lockdown we can be forgiven for a sense of heady excitement at the prospect of a 3-day weekend and respite from a work from home next...

December 16, 2020

The pandemic winners & losers to date in marketing, ecommerce & advertising

The pandemic is having a seismic impact on how we live our lives in almost every dimension from dining to socialising to our holiday plans through how & where we work. One thing is increasingly...

December 16, 2020

Withstanding a footfall crisis

Given everything we are hearing in the news, the confidence of customers is at an all-time low and when uncertainty dents consumer activity and footfall declines, it is essential to take decisive...

December 16, 2020

Who are the most valuable consumers in the UK?

Lottery winners, hedge fund managers, entertainers?