DMA Data Protection Summit 2016

Earlier this year, our Client Relationship Manager, Paul Neenan, attended the DMA Data Protection 2016 Summit in London, to learn more about the latest insights and best practices within the data marketing industry.

A stellar line-up of speakers included Chris Combemale, CEO of DMA Group; Sinead Connolly, Privacy Policy Manager of Facebook; Liz Brandt CEO of Ctrl-Shift; Helen Hopkins, Product Marketing & Innovation Manager RNLI; Fedelma Good, Director of Information Policy & Strategy at Barclays.

We spoke to Paul about his experience at this event and how useful it was for him in his day-to-day work…

• What’s important to you when it comes to data protection? My client’s data is essential to their business and we at TwentyCi are its guardian. For me, it’s crucial to understand this responsibility and recognise how to employ a best practice approach to achieve effective data management. The event really delivered on that.
• Which was the stand out presentation from the day for you – and why? Lady Neville-Rolfe’s keynote address; a very passionate speaker, good sense of humour and messages delivered in a style which a layman could understand.
• What was your key takeaway from the event? From my perspective, the amendments to the EU’s proposed General Data Protection Regulation, impacting data responsibilities and obligations at company level.
• Anything else you’d like to share? Great patisseries and coffee.  Often events are poor but this was great in a great room and a very good location.

Other topics covered during the Summit included: maintaining consumer trust in data sharing & collection, and achieving innovative growth in the data-driven economy.

For further information, check out the following resources:

The Data Driven Economy report from Facebook and Ctrl-Shift

The ICO for updates on official data protection guidelines

The DMA