Equifax and TwentyCi Launch Pre-Movers Marketing Solution

We have partnered with consumer and business insight experts Equifax, to create Pre-Movers, a marketing solution launching this week, which enables companies to identify customers and prospects at key stages in the move lifecycle.

Pre-Movers will use TwentyCi data to identify people buying, selling or renting out a property in the UK market. Our data is then combined with additional Equifax insights about the property and its residents - such as credit status household composition - to help companies shape highly targeted and timely marketing campaigns that improve customer acquisition and retention strategies. 

Extensive testing has demonstrated that the use of Pre-Movers can significantly reduce customer churn and increase both customer engagement and underlying revenues across multiple markets relevant to people moving home. These include financial services, telecoms, FMCG, utilities and broadband.

Pre-movers provides clients with daily, weekly or monthly alerts which include:

• Notification of when a property is put on the market
• Offers that have been accepted on properties
• Expected move date
• Confirmation that a property has been sold or let

Paul Birks, Chief Data and Analytics Officer at Equifax, comments: “Working with TwentyCi is part of our ongoing drive to add value by integrating new data sources into our solutions. Around 4.5 million UK adults move house every year and this proposition enables clients to benefit from a broad spectrum of associated data insights to tailor their marketing strategies and more accurately meet customer needs.”

Ian Lancaster, our Chief Executive, adds: “Working with Equifax will bring our intelligence on house moves to new sectors such as utilities and financial services. Equifax was our first choice as a partner; the insight it provides enhances our analysis to create an invaluable picture of consumers’ needs and buying behaviours. This proposition marks the first step of our partnership and we look forward to creating further integrated solutions with Equifax.”

To find out more about Pre-Movers call 01908 829300 or email enquiries@twentyci.co.uk.