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TwentyCi Blog

Finding First-Time Buyers: Target renters At The Right Time

Posted by Rhiana Duckett December 14, 2020

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First-time buyers are an elusive bunch. Without a current property on the market, they’re tricky to track down and market to.

But with their biggest ever purchase on the horizon, they’re a lucrative group to get in touch with, whether you’re promoting new homes, Help To Buy schemes, white goods, furniture or even broadband packages.

On the brink of buying

For first-time buyers, the leap from renting to buying can be daunting. But a simple campaign that matches their current rental payments to an equivalent mortgage can be highly effective and compelling.

TwentyCi’s uniquely powerful new data set will help you do just that. Our list of over half a million renters who are interested in buying includes:

  • Over 500,000 postal addresses
  • 300,000 email addresses
  • Every corner of the UK

We’ll do all the digging, just let us know who you’d like to reach, based on:

  • Location
  • Current monthly rental payments
  • Socio-demographic profile

 

Market more than mortgages

Moving home is about more than bricks and mortar of course. Renters taking their first step on the property ladder are likely to be on the lookout for everything from white goods and furniture to energy suppliers and broadband packages, as well.

That’s why our data can also be a powerful tool for retailers, utility and telecoms companies.

 

Create a campaign the easy way

As well as creating a completely bespoke mailing list, we’ll help you set up and send your next email or postal campaign. Just send us your artwork and we’ll do the rest.

To get started, call 01908 829 300 or email enquiries@twentyci.co.uk.