We are delighted to announce that we are to present Marketing in the Moment - recognising behaviour changes through life events at Marketing Week’s Insight Show 2017– the annual must-attend event covering the full spectrum of insight, research and data analysis.
We know that life events – such as a home move, change of job or getting married – strongly trigger a change in consumer behaviour. On 8th March, our Planning Director, Danny Crowe, will take to the Showcase Stage, to share with delegates how to apply this pioneering approach for truly relevant marketing.
Why join our session?
- Understand the significance of a life event strategy as a route to building your marketing programme
- Discovet the impact and trajectory of consumer spending patterns – and the huge rises in ROI to be gained across different sectors from these audiences
- Learn how life event data can drive insight to inform your content for highly relevant and responsive communications
- Hear compelling case studies of the significant impact on brand engagement our Marketing in the Moment approach has achieved
We'll also have our team of experts on stand IE102, ready to share experience and advice for your own marketing programmes.
Book your free place
We hope to see you there!