Whilst some data seems to indicate that World Cup competitions for the English football team tend to boost house prices, our latest research has shown that the Olympic Games and the European Championships had a negative effect on property sales.
Analysed in comparison with the neutral impact the latest General Election had on the property market, the Olympic Games and Euros had a more visible, albeit minimal effect on property demand. The sporting events also meant a drop in supply of c13.5%.
During major sporting events, people tend to stay at home or socialise and are less likely to view or place offers on properties.
Interestingly, sellers were also 10-14% less likely to withdraw their property from the market during the last two major sporting events. They were also less inclined to reduce the price of their property.
There are no significant sporting events in 2025 comparable to the European Championships or the Olympics and the recent positive macro-economic trends, especially regarding the easing inflation suggest that there will be further interest rate cuts. This will undoubtedly bring a further and very much-needed boost to the property market.