Insights banner (1)

TwentyCi Blog

Movers and Shakers: Three ways data could transform your estate agency

Posted by TwentyCi December 08, 2020

With 1.2 million homes sold and 800,000 rented every year, the UK property market is very much alive and well.

But with the rise of online property portals, web-only estate agencies and ever-more demanding consumers, traditional agents need to up their game if they’re to survive in an increasingly cut-throat market.

That’s where we come in.

 

Target current sellers

Capturing 99.4% of vendors and landlords, our homemover data set is the most in-depth, accurate and relevant prospect pool in the UK.

Updated daily, it gives estate agents the power to approach prospects at key points in their sale or letting lifecycle. So you can take on the competition and target those who have:

  • had property on the market for a specific amount of time
  • reduced their price
  • withdrawn their property
  • had an agreement fall through
  • agreed a sale or let

 

Get ahead of the game

It typically takes 35 weeks for a homeowner to turn an idle daydream into an actual move. But our research has shown that most don’t approach an agent until 10 weeks in.

What if you could contact these sellers before they even start looking for an agent? With our Listings Alert, you can.

Using unique and innovative predictive modelling, we’ll identify homeowners in your area or across the UK with a high propensity to sell in the near future.

With 6.5 million people currently in this prospect pool, and more than 10% of those contacted in the past listing a property as a direct result, there’s a huge untapped market just waiting for an agent like you.

 

Have the best-placed branches

With consumers across the board spending more time online, the days of buyers peering in shop windows and taking printed particulars might feel like they’re numbered.

But in the month that Amazon open their first high street store, you can rest assured that the traditional shop front is far from dead. One thing you could put money on though is that Seattle’s newest book shop wasn’t placed at random.

By combining our industry insight with solid supply and demand factors, we’ll help you create the best-performing agency network possible. So you can focus your effort where it really counts.

 

Our network planning tool will quickly and easily identify:

  • optimum locations for new branches
  • the catchment area of every branch
  • the potential market opportunity for each branch
  • inefficient branches to be chalked for closure

 

Your head-start starts here

To find out how TwentyCi can put you ahead of the competition, in front of the right prospects and in the country’s prime property market locations, call 01908 829300, email hello@twentyci.co.uk or click below.