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Sales stuck in the slow lane? Get back on track by targeting ready to buy motorists

Posted by TwentyCi December 16, 2020

Cars

Did you know that 25% of all people moving home also go on to buy a car within 3 months of moving?

There is no denying the challenging environment currently faced by the motor sector, with the latest research from the Society of Motor Manufacturers and Traders reporting sales for the new car market down 4.1% in July 2019, marking the fifth consecutive month of decline. 

So what can brands and dealerships do to boost car sales?

As experts in providing acquisition marketing programmes we have established a direct correlation between people in the process of a home move and the act of buying a new or used car.

Our analysis has identified that 1 in 4 UK home movers make a car purchase as an action triggered by the buying behaviour associated with a house move with used car purchases peaking in the month immediately post move and new car sales peaking 3 months post move.

Our data and insight verifies this.

Based on the number of people that move home each year, these consumers represent a potential £8 billion to the UK car market. That’s a significantly large financial opportunity to any dealership interested in a new approach to drive sales.

Fuel sales this autumn... by driving down the cost of acquisition with homemover marketing

With the help of our data intelligence and marketing expertise; 

  • Identify when motorists are in the market for a new car
  • Develop a tailored marketing message
  • Execute using the media channel best known to engage

By applying our unique insight and data, we can put you in direct contact with this market - your market 
 

Would you like to find out more?

Contact Des Wilkinson, Business Development Manager to discuss your bespoke programme.


Find out more about how TwentyCi data and intelligence helps businesses to reach Homemovers.

TwentyCi | enquiries@twentyci.co.uk | 01908 829300