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Top 10 Tips to Make the Most Out of Your Leads

Picture of Rhiana Duckett By  Rhiana Duckett  ·  2 minute read

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With TwentyCi’s MoverAlerts database, it’s quick and easy to create a highly-tailored mailing list to reach homemovers near you.

Leads can cost as little as 30p per address, so once you’ve found your perfect prospects, follow our top 10 tips to make the most of your marketing.

  1. Strike while the iron’s hot

Once you’ve established your leads, send out your marketing messages as quickly as possible. That way you’ll catch movers while they’re still in their positive “we’ve found a buyer” state of mind and beginning to think about actually moving. They may not commit to using your services at this point, but they’re likely to remember your proactive approach.

  1. Look professional

If you’re posting letters, make a good first impression by printing labels or using a window envelope, rather than hand-writing the address.

  1. Check, check and check again

It’s vital that your letters or emails have no spelling or grammatical mistakes, so ask someone else to have a quick read before you send them.

  1. Include a call to action

Leads will only get in touch if you clearly explain how to do it, for instance Call 01234 56789 now for a quote. Give them details of your website and any social media accounts too, so they can find out more before they call.

  1. Share reviews and testimonials

A line or two from a few happy customers can be highly compelling, so don’t be shy about sharing good reviews.

  1. Consider using a promotional code

A simple 10% discount will improve your response rate, but make sure you keep your offer fresh and enticing, with a new twist each time. Giving your offer an expiry date can also help boost enquiries.

  1. Get there first

Using 2nd class postage is fine, but remember that your competitors may be contacting the same leads at the same time so it’s worth getting your letter there first.

  1. Cut your costs

A franking machine can help keep postage costs down – even if you only send around 100 letters a week, you could save over £1,000 a year.

  1. Track your responses

Measuring the success of each campaign will not only show your return on investment, it’ll also help you optimise future messages. One simple way of seeing how your discount, copy or design performs is to use a new offer code for each campaign.

  1. Always use a reputable data source

Using the most up-to-date, in-depth data is vital to the success of any email or postal marketing push. TwentyCi’s unique MoverAlerts database captures over 99.4% of homemovers and is the largest and most comprehensive pre- and post-mover database in the UK.

Updated weekly, MoverAlerts combine data from over 40 sources within the home move process, including online property listings, financial services, conveyancing searches, surveys and planning applications, and also shows key demographic attributes.

 

To find out more or to start building your mailing list, call our data team on 01908 829 300 or email data@twentyci.co.uk.