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Looking forward to 12th April

The delightful news came on Monday from Boris Johnson that England will allow non-essential retail to open from 12th April. Scotland is expected to be late April and Wales is expected to be 12th April the same date as England.

We could almost hear the sound of relief from retailers who were forced to close their doors in 2020, these businesses desperate to start allowing consumers back through their doors and for the tills to be ringing.

February 26, 2021

Planning for the other side of lockdown 3.0

The impact of Covid-19 has meant that for most marketers their usual marketing activities are not relevant to the current economic climate, or to the needs of their customers, and have rightly...

February 11, 2021

The coffee stop catch-up

If you are pressed for time, this week’s blog post has a roundup of statistics we think are interesting in the retail space.

February 03, 2021

Boosting bed sales: Delivering an ROI of £16:1 for a leading bed retailer

Research shows that people moving home are three times more likely to buy a new bed, while they also spend up to 50% more on homeware. So when one of the UK’s leading bed retailers challenged us...