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TwentyCi Blog

Planning for the other side of lockdown 3.0

Posted by Susan Corless February 26, 2021

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The impact of Covid-19 has meant that for most marketers their usual marketing activities are not relevant to the current economic climate, or to the needs of their customers, and have rightly ceased the vast majority of their promotional marketing.

With greater time available, how many marketers are using this unprecedented period to plan for the other side by re-thinking how you can reach those customers who will have the greatest propensity to spend on your products and services in a post lockdown world.

So, how should your marketing strategy unfold post lockdown & is there a “silver bullet” to drive immediate revenue?

Below we have shared the details of four compelling core consumer audiences. The blogs cover in detail –

  1. Who they are
  2. What sectors & categories have the greatest relevancy to these audiences
  3. Insight into the results our clients have generated by engaging with these audiences

These audiences include: -

Homemover Audiences

  1. Those who moved in between 1st January 2021 & 12th April and have not been able to buy the things they need for their new home -
    • Carpets, curtains, decorating, furniture, kitchens, bathrooms, furnishings, etc
  2. Those who are due to move home during April & will be ready to start buying items for their new home - 
    • Carpets, curtains, decorating, furniture, kitchens, bathrooms, furnishings, etc
  3. Those who are due to move in May - July and will be ready to start to purchase services to ensure this happens -
    • Removers, mortgages, insurances, broadband and energy
    • Carpets, curtains, decorating, furniture, kitchens, bathrooms etc

Buyhaviour Audiences

  1. Non-homemovers who represent the highest value prospects with the greatest propensity to purchase from your brand

If you are looking for a catalyst to re-launch your business post lockdown, we can help you plan for the other side, get in touch with us today to find out more.


TwentyCi | enquiries@twentyci.co.uk | 01908 829300