There are currently 120,000 homeowners expecting to move in April once their sale completes. Moving into a new home drives an explosion of expenditure across a wide range of sectors and categories.
The graphic below outlines some of the key lines of spending that a home move kicks off. The average homemover spends over £12k during the period after having just moved in.
As you can see this spend is across a range of goods and services making them an extremely valuable consumer group.
With our unparalleled experience of managing marketing programmes that engage with homemovers, our knowledge & insight successfully delivers significant revenue across a broad range of sectors and categories.
Compared to our next best competitor, TwentyCi have –
- 67% more households
- 5 times the number of homemover triggers per annum
- 5 years more experience
Furthermore, our programmes deliver superior results with examples including –
- National Bed Retailer: an ROI of £24 for every £1 invested
- Home Furnishings: £18:1
- Kitchens & Bathrooms: £32:1
- DIY: £15:1
So, if you are looking for a catalyst to re-launch your business post lockdown, we can help you drive immediate revenue opportunities with the highest value customers available. Get in touch with us today to find out more.