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Planning for the other side - Those who are due to move home during April


There are currently 120,000 homeowners expecting to move in April once their sale completes. Moving into a new home drives an explosion of expenditure across a wide range of sectors and categories. 

The graphic below outlines some of the key lines of spending that a home move kicks off.  The average homemover spends over £12k during the period after having just moved in.

Blog 2 - Already Moved In

As you can see this spend is across a range of goods and services making them an extremely valuable consumer group.

With our unparalleled experience of managing marketing programmes that engage with homemovers, our knowledge & insight successfully delivers significant revenue across a broad range of sectors and categories.

Compared to our next best competitor, TwentyCi have –

  • 67% more households
  • 5 times the number of homemover triggers per annum
  • 5 years more experience

Furthermore, our programmes deliver superior results with examples including –

  • National Bed Retailer: an ROI of £24 for every £1 invested
  • Home Furnishings: £18:1
  • Kitchens & Bathrooms:  £32:1
  • DIY:  £15:1

So, if you are looking for a catalyst to re-launch your business post lockdown, we can help you drive immediate revenue opportunities with the highest value customers available. Get in touch with us today to find out more.

TwentyCi | | 01908 829300