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TwentyCi Blog

Planning for the other side - Those who are due to move home during April

Posted by Susan Corless March 11, 2021


There are currently 120,000 homeowners expecting to move in April once their sale completes. Moving into a new home drives an explosion of expenditure across a wide range of sectors and categories. 

The graphic below outlines some of the key lines of spending that a home move kicks off.  The average homemover spends over £12k during the period after having just moved in.

Blog 2 - Already Moved In

As you can see this spend is across a range of goods and services making them an extremely valuable consumer group.

With our unparalleled experience of managing marketing programmes that engage with homemovers, our knowledge & insight successfully delivers significant revenue across a broad range of sectors and categories.

Compared to our next best competitor, TwentyCi have –

  • 67% more households
  • 5 times the number of homemover triggers per annum
  • 5 years more experience

Furthermore, our programmes deliver superior results with examples including –

  • National Bed Retailer: an ROI of £24 for every £1 invested
  • Home Furnishings: £18:1
  • Kitchens & Bathrooms:  £32:1
  • DIY:  £15:1

So, if you are looking for a catalyst to re-launch your business post lockdown, we can help you drive immediate revenue opportunities with the highest value customers available. Get in touch with us today to find out more.

TwentyCi | | 01908 829300