Insights banner (1)

TwentyCi Blog

key in door

The volume of the most valuable consumers in the UK is increasing

Unless you're new to our pages, you'll already know that a homemover is the most valuable consumer group on the planet during the period of moving. Utilising this homemover data for targeted marketing campaigns can bring huge gains and strong ROI across multiple sectors and categories.

July 15, 2021

TwentyCi Property & Homemover Report: Q2 2021

Today we have published the latest edition of the TwentyCi Property & Homemover Report, providing a comprehensive review of the UK property market, created from the most robust residential...

March 11, 2021

Planning for the other side - Those who are due to move home during April

There are currently 120,000 homeowners expecting to move in April once their sale completes. Moving into a new home drives an explosion of expenditure across a wide range of sectors and...

March 11, 2021

Planning for the other side - Those who are due to move in May – July

As we look forward to a little later in the year, with the extension of the stamp duty holiday we expect there to be 350,000 homeowners moving home from May to July this year.

March 01, 2021

Planning for the other side - Reaching high value consumers

We can help to deliver high value customers that are “in market” and ready to buy from your brand now. Customers that can be reached via email, direct mail, social, display advertising, mobile &...

March 01, 2021

Planning for the other side - Those who moved home during lockdown 3.0

For many of our clients, engaging with homemovers is a cornerstone of their marketing strategy given the high volume & value of transactions that a home move drives. With stores closed and the...

February 03, 2021

Boosting bed sales: Delivering an ROI of £16:1 for a leading bed retailer

Research shows that people moving home are three times more likely to buy a new bed, while they also spend up to 50% more on homeware. So when one of the UK’s leading bed retailers challenged us...

December 16, 2020

The return of the catalogue?

We have seen non-essential retail stores closed for a significant proportion of 2020, and this has left retailers with a challenge on how they can promote their often-vast product ranges to their...

December 16, 2020

Planning for Q1 and the rush to complete

With less than five weeks until Christmas, marketing plans for this time of year have undoubtedly gone through several iterations as the impact of lockdown #2 & any possible extension are...

December 16, 2020

Staying close to your customers

It is more important than ever to stay close to your customers given the global pandemic and the challenge this is presenting brands in lost opportunities and lost sales. We all know that it is...