On the 5th November 2019, two of our Client Services team attended the marketingSHOWCASE event at London's Emirates Stadium. The event runs several times a year in locations across the UK, including Birmingham, Manchester & London. Each location includes a series of fast-paced keynote seminars, presented by expert speakers carefully selected from the event partners, sponsors and industry bodies.
What's new in paid search?
The first seminar attended was hosted by Receptional Limited, entitled "What's new in paid search (PPC)?". The presentation focused on Google & YouTube and the new features available for brands to advertise. These include:
3 ways to power up your marketing skills
The second seminar attended was entitled "3 ways to power up your marketing skills", hosted by Imran Farooq from MMC Learning. The presentation focused around the 3 "P"s to ensuring improvement in your skillset and marketing prospects.
Become a master of social media
The third seminar "Become a Master of Social Media" was around marketing content planning, run by ContentCal. They described the purpose of content being for the awareness and consideration stage in the marketing funnel; consumers choose brands & suppliers that they trust, and content can help build this trust. Within the presentation they outlined the 5 steps to bring content to life:
How to 12x your marketing ROI
The fourth seminar attended was entitled "How to 12x your marketing ROI" by Force24. This included an advice-led framework to follow, which included steps to increase brands marketing ROI, and some precursor elements that all marketers need to understand to begin with. This included being able to measure, having the right tools for the job, doing the "squint" test, getting to know your best, embracing your email delivery role & deciding on your approach to split testing.
Overall the day was a fascinating insight for our client relationship managers, and they both came away with some new insight and useful practical tips to take forward.
To get your free ticket to a marketingSHOWCASE event, click here.
Would you like to find out more?
TwentyCi | enquiries@twentyci.co.uk | 01908 829300