For many of our clients, engaging with homemovers is a cornerstone of their marketing strategy given the high volume & value of transactions that a home move drives. With stores closed and the property market effectively on ice, we confidently expect a surge in consumer activity when lockdown is relaxed.
Focusing on those consumers who were previously “in-market” but thwarted by the lockdown will deliver immediate revenue opportunities.
Since the start of 2020 there have been over 300,000 home moves in the owner-occupied sector & a further 600,000 in the rental sector. In March alone there were a total of 250,000 whole home moves across owner occupiers and renters. For brands each move represents a significant high value prospective customer.
Moving into a new home drives an explosion of expenditure across a wide range of sectors and categories. The graphic below outlines some of the key lines of spending that a home move kicks off. The average homemover spends over £12k during the period after having just moved in.
As you can see this spend is across a range of goods and services making them extremely valuable.
With our unparalleled experience of managing marketing programmes that engage with homemovers, our knowledge & insight successfully delivers significant revenue across a broad range of sectors and categories.
Compared to our next best competitor, TwentyCi have –
- 67% more households
- 5 times the number of homemover triggers per annum
- 5 years more experience
Furthermore, our programmes deliver superior results with examples including –
- National Bed Retailer: an ROI of £24 for every £1 invested
- Home Furnishings: £18:1
- Kitchens & Bathrooms: £32:1
- DIY: £15:1
So, if you are looking for a catalyst to re-launch your business post lockdown, we can help you drive immediate revenue opportunities with the highest value customers available. Get in touch with us today to find out more.