During the lockdown period over 450,000 buyers & renters have been unable to progress their plans to move creating a large pent-up high value audience ready to enter the market.
For many, lockdown has provided them with the perfect time to complete a DIY project or put the garden into a respectable state with a view to moving on “when the time is right”. The property portal Zoopla reported that after an initial drop in traffic during the first phase of lockdown, they have now started to see a significant increase in searches as homeowners imagine a life outside of their current four walls.
The process of moving creates a waterfall of expenditure across a multitude of sectors and categories including estate agents, conveyancers, removers, mortgages, insurances, broadband, carpets, curtains, decorating, furniture, kitchens & bathrooms. The picture below shows whether these transactions fall pre or post move.
A home mover really is the most valuable consumer on the planet collectively spending in excess of £12 billion per annum in addition to the transaction value.
Here at TwentyCi we are the leading data & insight provider for the UK property market and compared to our next best competitor, TwentyCi have 67% more households. We are also multi-channel with engagement available across direct mail, email, social, digital display, mobile and television. We can help you engage with new audiences that you haven’t engaged with before, and tell you who of your existing customers are in the home move journey so you can change the communications you send them, making them more relevant.
For the marketing programmes we support, our data & insight typically delivers an ROI of over £20 to every £1 spent.
If you would like to engage with the most valuable consumers or just want to know more, you can contact Nick McConnell at email@example.com or Colin Bradshaw at firstname.lastname@example.org.