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Retail Intelligence: boost sales by reaching and targeting Homemovers with timely and relevant marketing


Fresh from the recent publication of our latest Property & Homemover Report: Q2 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market, we bring you our inaugural Retail Intelligence supplement.

In this special feature, we present data and insights to specifically help marketing professionals in the retail sector to understand the value of homemover audiences and how to apply this data and insight to increase sales.

Danny Crowe, Sales & Marketing Director at JG Travel Group adds, “I worked with TwentyCi to implement targeted homemover marketing programmes during my time at Dixons, Homebase and B&Q. We saw great results to both the initial campaign and the homemover audience, with this consumer group remaining a true sweet-spot of data for at least the next 12 months following their home move. I firmly believe that TwentyCi’s Buyhavioural approach allows brands to understand the audience and communicate in a relevant way to drive superior results. The power of a trigger event cannot be underestimated.

Key insights

  • Nearly 1.2m consumers are currently in “The Homemover Wave” – wanting to move, moving soon, move moving now, have just moved, or are settling into new homes
  • Each year in the UK four million people move house with an annual average total spend of £12billion* (excluding property & transaction costs) - within 18 months of a move
  • This high-value audience can be targeted precisely by online and bricks and mortar retailers of big-ticket items across all sectors including DIY, furniture, tech, electricals, automotive and sport & leisure

Would you like to find out more? Drop us a line or chat to one of the team today on 01908 829300.