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TwentyCi Blog

Revolutionise your retail marketing

Posted by Rhiana Duckett December 14, 2020

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Using Lifestage Triggers To Attract, Retain & Engage

When it comes to retail, making the final decision on whether or not to buy can usually be tracked back to an event in the customer’s life.

Whether it’s a first car or a first home, a new baby or retirement, at TwentyCi, we help clients identify and capitalise on the lifestages that trigger demand.

In fact, in 2015 alone, we generated tens of millions of pounds in incremental revenue for some of the UK’s leading retailers, achieving double-digit ROI figures for every £1 spent.

 Identify and attract

Using our unique Trigger Wave Methodology, we’ll identify relevant lifestages, spot purchasing patterns and predict the best point for you to engage with prospects, or re-engage existing customers.

So from insurance to sofas, pushchairs to golf clubs, we’ll connect you and your product to the right audience with the right message, at the right time.

It all starts with our specialist data set, which covers 99.4% of homemovers across the UK and includes key demographic details like age, income and family composition.

 

Retain and evolve

Once we’ve found your ideal audience, we won’t stop there. As your customers’ needs change, we’ll help your campaigns evolve too, using propensity models to influence buyers’ next steps, whether it’s a bigger car seat as their little one grows up, or more furniture and gadgets as they climb the property ladder.

 

Optimise and engage

Once we’ve identified the triggers, we’ll create a test and learn programme to perfect every aspect of your campaigns, from channel mix and message content, to timing and targeting.

 

And with dedicated teams to cover everything from data to creative, we’ll help you build engaging email, direct mail, digital or mobile campaigns, as well as bespoke apps and websites.

 

Get your finger on the trigger

To see what lifestage triggers could do for you, call 01908 829 300 or email enquiries@twentyci.co.uk.