Black Friday & Cyber Monday have now become significant trading days for retailers with a startling disparity between the winners and losers. In 2019 UK retailers saw a 0.9% decline in sales vs 2018* – which was still a significant number when we consider in 2018 online spend was £1.49 billion!^
2020 has been like no other year with the Covid-19 pandemic, and this year's Black Friday and Cyber Monday may well look very different with fewer in-store events. Retailers will be wanting to be the first choice for consumers, to deliver a strong Q4 this year. A key challenge however will be ensuring that they can then deliver on the demand with supply chains struggling to return to pre-pandemic levels.
We have some top tips on how you can make the most out of this opportunity and attract consumers to buy from you, rather than your competitors: -
Talk to us today about how we can support your Black Friday & Cyber Monday campaigns: contact enquiries@twentyci.co.uk or call 01908 829300.
TwentyCi | enquiries@twentyci.co.uk | 01908 829300
Sources:
* KPMG - https://home.kpmg/uk/en/home/media/press-releases/2020/01/worst-year-on-record-for-retail.html
^ Retail Assist - https://retail-assist.co.uk/top-ten-black-friday-stats-2018/