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The value of 530,000 homemovers in Q1 2021

With Retail sales in 2020 at their worst level in 25 years there is a silver lining for those retailers who attract sales from homemovers. Data from November shows that mortgage approvals were at a 13 year high in November*, as people rush to take advantage of the Stamp Duty Holiday which is currently scheduled to conclude at the end of March 2021.

December 16, 2020

The importance of furniture retailers prioritising their marketing right now

 

December 16, 2020

Overcoming the footfall crisis in retail

A recent survey by Dynata* found that only 10% of people planned to visit a non-essential retailer when they re-opened. A third said that they intended to go, but not straight away while another...

December 16, 2020

Reach and acquire high value consumers

In years gone by targeting potential consumers by direct marketing channels such as email, direct mail and social, would entail providing the marketing agency with demographic and geographical...

December 16, 2020

Planning for the other side - Reaching high value consumers

We can help to deliver high value customers that are “in market” and ready to buy from your brand now. Customers that can be reached via email, direct mail, social, display advertising, mobile &...

December 16, 2020

TwentyCi Property & Homemover Report: Q4 2019

Today we have published our Property & Homemover Report: Q4 2019, the latest in a regular series of quarterly reports featuring data and analysis for the whole of the UK property market.

December 16, 2020

Ready to buy consumers are waiting

Did you know that consumers who are in the process of moving to a new home are nine times more likely to make home furnishing and home improvement related purchases?

December 16, 2020

Time for a KPI reality check?

These days, there are a number of measures of success used by advertisers to demonstrate how effective their medium is. These stats are used to justify pumping large amounts of cash into...

December 16, 2020

The consumer value of rental households - are you missing the opportunity?

You may already be aware of the housing for sale/rent percentage divide across the country having read our most recent Property & Homemover Report, reflecting the latest stats for Q3 2019 data and...

December 16, 2020

Using homemover data to improve marketing ROI

We've partnered with Merkle, the leading data-driven technology-enabled, global performance marketing agency, to provide data and insight for their latest paper: Using homemover data to improve...