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Looking forward to 12th April

The delightful news came on Monday from Boris Johnson that England will allow non-essential retail to open from 12th April. Scotland is expected to be late April and Wales is expected to be 12th April the same date as England.

We could almost hear the sound of relief from retailers who were forced to close their doors in 2020, these businesses desperate to start allowing consumers back through their doors and for the tills to be ringing.

December 16, 2020

Top tips for engaging homemovers

Homemovers spend £12 billion with retailers each year in the UK. From furniture and appliances, to energy suppliers, and even car sales, homemovers represent a significant and lucrative audience...

December 16, 2020

Who are the most valuable consumers in the UK?

Representing a huge £12 billion to retailers every year in the UK, the answer is homemovers.

December 16, 2020

GDPR - One year on

It's been a year since 25th May 2018 when we saw GDPR (the General Data Protection Regulation) come into force in the EU. In this post we take a look back and reflect on the impact of this law...

December 16, 2020

TwentyCi Property & Homemover Report: Q1 2019

Today we have published our Property & Homemover Report: Q1 2019, the eighth edition in a quarterly series of reports featuring data and analysis for the whole of the UK property market.

December 16, 2020

Homemovers: a captive audience

Every year in the UK an average of four million people move home. It’s a selling opportunity that represents a huge £12 billion to retailers.

December 16, 2020

Redefining Profiling and Segmentation

Where somebody lives and their circumstances drives their behaviour. This is not a new thought but there is now a new way of segmenting your audience that is both insightful and applicable to your...

December 16, 2020

Understand the key customer life events that drive purchase

How to improve relevancy to attract the right consumers

A leading UK catalogue retailer seeking to improve the relevancy of their marketing communications to their existing customers appointed...

December 16, 2020

When is the best time to target consumers? [Infographic]

The more facts we know about our target consumers, beyond simply their age and gender, the better our communications are likely to be received. As the saying goes, target the right people, with...

December 16, 2020

Kick start a CRM programme with three simple steps