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Looking forward to 12th April

The delightful news came on Monday from Boris Johnson that England will allow non-essential retail to open from 12th April. Scotland is expected to be late April and Wales is expected to be 12th April the same date as England.

We could almost hear the sound of relief from retailers who were forced to close their doors in 2020, these businesses desperate to start allowing consumers back through their doors and for the tills to be ringing.

December 16, 2020

The big 3 audiences every home furnishings retailer should prioritise

As the High Street begins to re-open, businesses are getting to grips with how to safely allow buyers in.  This typically involves safety screens and sanitisation processes but above all much...

December 16, 2020

The Top 5 purchases made by Homemovers

Homemovers are the most valuable consumers on the planet. Outside of the buying of their home, a staggering £12 billion* is spent by Homemovers every year.

December 16, 2020

Planning for the other side - Those who want to move

During the lockdown period over 450,000 buyers & renters have been unable to progress their plans to move creating a large pent-up high value audience ready to enter the market.

December 16, 2020

Planning for the other side - Stay & Improve Homeowners

As anyone who has bought, sold or rented a property will know there is often an inevitably about the transaction falling through. Covid-19 has brought into sharp focus how a “force majeure” can...

December 16, 2020

Planning for the other side - Homemovers - Those who moved in before lockdown

For many of our clients, engaging with homemovers is a cornerstone of their marketing strategy given the high volume & value of transactions that a home move drives. With stores closed and the...

December 16, 2020

Planning for the other side

The impact of Covid-19 has meant that for most marketers their usual marketing activities are not relevant to the current economic climate, or to the needs of their customers, and have rightly...

December 16, 2020

DMA Marketer Email Tracker 2020

On Thursday 26th March, the Data & Marketing Association (DMA) launched the 2020 edition of their Marketer Email Tracker. This is an annual study where they ask marketers a range of questions to...

December 16, 2020

Demystifying machine learning

When you hear the term machine learning, there is a misconception that only large businesses with multi-million pound budgets have access to these methods to increase their business performance....

December 16, 2020

Is renting the new own?

The last few years has seen increased momentum in the uplift in the number of couples and families electing to rent as opposed to buy.

The impact of over inflated house prices, a lack of...