A new way of measuring success? Why open rates aren't everything
We explore why email open rates may not be the best way to measure the success of campaigns
Welcome to the TwentyCi Blog!
If you’ve never heard of home mover data before, you’re in for a game-changer. Every year, millions of people move home—and with that comes a huge shift in their buying habits. From furniture and appliances to insurance and broadband, movers make major purchasing decisions in a short space of time.
At TwentyCi, we help businesses connect with these consumers at just the right moment. Our blog is here to share insights, trends, and strategies on how home mover and residential property intelligence can drive smarter marketing and better results.
Happy reading!
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We explore why email open rates may not be the best way to measure the success of campaigns
The latest collection of news and blogs issued by the ICO in relation to new GDPR guidelines.
With the enforcement of GDPR on the horizon and edging ever nearer, we look at the business impact of this legislation for marketers.
As the impact of Brexit starts to bite, we explore where you should be spending your marketing budget - and it's not ATL.
What can marketers learn from Black Friday and how you might adapt your strategy to take advantage at this time of year?
Follow our checklist to ensure you're tracking and retaining visitors on your site
Read our top 10 mistakes to avoid when targeting home movers with direct mail.
We attended the DMA Data Protection 2016 Summit to learn more about the latest insights and best practices within the data marketing industry.
Even if a customer doesn’t open the email, just seeing it in their inbox can trigger renewed interest and purchases. Use ROI as a measure of success
When it comes to measuring the success of a campaign, email is one of the most straightforward chann...
With the new GDPR regulations coming into effect on 25th May 2018, the ICO have been keeping us upda...
Thursday 23rd June 2016 is a date that will live long in the memory – the date that the UK voted to ...
As the impact of Brexit starts to bite, with the devalued pound driving up the cost of imports and f...
This is a guest post for which we are delighted to have the insight of data guru, David Reed, direct...
There is no denying the value of website traffic, but how do you harness visits to turn your website...
TwentyCi’s unique MoverAlerts.co.uk online portal captures over 99.6% of home movers and is the larg...
Earlier this year, our Client Relationship Manager, Paul Neenan, attended the DMA Data Protection 20...
Using ROI to Track Email Success When it comes to measuring the success of a campaign, email is one ...